By Adam Weinroth
From Adotas - April 8, 2009
According to recent reports, 33 percent of the population buys their music online, and the competition to become a “go to” resource for fans is intense.
With taste and preference for music increasingly being formed online through a community, retailers must continually find new ways to build a stronger footprint in the marketplace and increase customer loyalty.
| April 8th, 2009
Latin Pop’s Top Pianist Teams Up With Baldwin And Batanga.com For Piano Give-away
Arthur Wraps Up Week-long Puerto Rico Promotion Of “Piano Sin Fronteras” With 2 Packed In-Stores
April 6, 2009 — Leading pop pianist Arthur Hanlon has teamed up with Baldwin Pianos and Batanga.com for an innovative promotion that will allow a lucky music fan to take home a Hamilton Piano, by Baldwin. The give-away comes in the heels of Arthur’s successful, week-long promotion of his new album, “Piano Sin Fronteras,” in Puerto Rico, which took him to the top television and radio stations in the island and included two packed in-stores in San Patricio Mall and Plaza Las Americas.
| April 6th, 2009
BestBuy Pursuing Multi-Platform Hispanic Strategy in 2009
From Portada - January 29, 2009
BestBuy is actively pursuing the Hispanic market across multiple channels in 2009, in spite of, or perhaps because of the suffering economy. “We are really proud of our role as market leader in being able to offer Hispanics and specifically Spanish preferring Hispanics an end to end robust Spanish language shopping experience across our online channel, phone channel and in our stores,” Hispanic Initiatives Site Manager Ana Grace tells Portada
| January 29th, 2009
From MediaPost - December 4, 2008
by Joseph Kutchera
In a recent report from Pew Hispanic Center, U.S. Hispanics represented over 50% of the U.S. population growth since 2000. In our current economic climate, one would think that that be the kind of growth that marketers would aggressively seek out. While Hispanic media investment overall has grown considerably, especially television, the online ad segment has under-indexed relative to general market online spending even though the U.S. Hispanic audience is more open to brand suggestions and advertising messages, as shown in a recent eMarketer report.
| December 4th, 2008
From Portada - October 14, 2008
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Takeaways from a Day Full of Valuable Insights and New Connections
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| October 14th, 2008
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