Rafael Urbina is the Chairman and CEO of Batanga, the leading next-generation Hispanic media company. Since August 1999, Urbina has been the driving force beyond the company’s strategic planning, business and product development efforts, and revenue generation.
Phil Frank is the Chief Revenue Officer at Batanga and oversees all sales and advertising operations for the company. Frank has over 20 years experience within blue-chip advertising organizations.
As Chief Marketing Officer, Rick Marroquín oversees all consumer and customer marketing, research, and web analytics. With more than 12 years in the Hispanic marketing industry, Marroquín has extensive knowledge across a variety of marketing disciplines including: research, strategy, advertising, activation, media and promotion.
Hector Santaella serves as Batanga’s Chief Financial Officer overseeing all financial operations including accounting, finance, and tax areas. Santaella works closely with the management team to establish the company’s financial objectives and strategies, particularly as they pertain to possible mergers and acquisitions.
David Chitel serves as President of Batanga’s Publishing and LIVE divisions, providing the strategic business vision for the Batanga brand beyond online to print and event. Chitel’s NYC based divisions publish two magazines, Batanga Latin Music Magazine and Batanga University, and specialize in producing sponsor-driven Latin music events nationwide.
Margie Bonomo has been with Batanga since January 2005 serving as the Senior Vice President of Advertising Sales. Bonomo oversees the Batanga Sales team in developing performance based and brand building proposals for clients and agencies interested in reaching the growing Batanga audience.
Shana Fitch is the Vice President of Marketing, responsible for consumer acquisition, online product development, and brand engagement efforts. Core strategic initiatives include search engine marketing, social media enhancements and brand evolution.
Carlos Luchsinger is the Vice President of Operations, responsible for overseeing the company’s technology, development and content teams. Key areas include strategy, online product development and operating efficiencies.
Marc Duquette is the co-founder and General Manager of HispanoClick, wholly owned subsidiary of Batanga, Inc. as of January 2008. In his role as General Manager, Duquette oversees the strategic vision for the growth of the HispanoClick ad network, both on the publisher and client side.
Ana Maria De La Cruz co-founded the HispanoClick ad network in January 2005. In her role as VP Business Development, De La Cruz is responsible for growing the volume of publishers and the ad inventory for HispanoClick.
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