Conference Review: Advertisers and Media Convene to Discuss Growth Strategies in the Digital Age
From Portada - October 14, 2008
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Takeaways from a Day Full of Valuable Insights and New Connections
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In the News
Startups Best Positioned To Weather A Downturn
From TechCrunch - September 30, 2008
Now that Congress has failed to bail out Wall Street, the country (and world, to a lesser extent) has begun bracing itself for nuclear winter. The technology sector is no exception, even if the Silicon Valley tends to fancy itself as immune to broader economic turmoil.
Sensis-developed U.S. Army digital campaign wins gold at MIXX awards
From PR-Inside.com - September 25, 2008
Leaders Among Us microsite, supporting ads receive top honors in multicultural category
(Sept. 24, 2008) LOS ANGELES - Multicultural interactive advertising agency Sensis’ expertise in multicultural-focused digital advertising was recognized Tuesday at the fourth annual MIXX Awards. Los Angeles-based Sensis walked away with the gold award in the multicultural category for its Leaders Among Us U.S. Army digital campaign. The MIXX Awards is the only honor devoted exclusively to interactive advertising and presents its awards based on strategy, creativity, execution and results.
Six Degrees Records & Batanga.com Team Up to Celebrate Hispanic Heritage Month
From PR Newswire - September 23, 2008
Leading Indie Label and Hispanic Online Destination Offer Free 10-Track Sampler Exclusively on iTunes
SAN FRANCISCO and MIAMI, Sept. 23 /PRNewswire/ — On Tuesday, September 23, Six Degrees Records and Batanga.com have teamed up to offer the “Batanga Hispanic Heritage Sampler” exclusively for free on iTunes ( ) until October 21. The one-month-long promotion serves to highlight Latin music in the U.S. during this celebrated month for residents whose culture and traditions trace their roots to Spain, Mexico and the Spanish-speaking nations of Central and South America as well as the Caribbean.
California Dreamin’ with AHAA at the Beverly Hilton
From Portada - Sep. 15, 2008
Last week, Los Angeles’ chic hotel The Beverly Hilton played host to a who’s who of Hispanic media and advertising professionals.
Among the media companies present were Batanga, V-Me, SonyBMG, MTVTr3s, Univision, Telemundo, FSE, Hoy, Al Dia, Terra and many others.
On the agency side, Grupo Gallegos, Conill, The Vidal Partnership, Draft FCB, Casanova Pendrill, GlobalHue, and every other major Hispanic agency was in attendance on some level.
Batanga, Inc. Brings Music, Video and Community to Five Million US Latinos Monthly Through Internap’s Performance IP(TM) Networking
From Fox Business - July 24, 2008
ATLANTA (BUSINESS WIRE) —-Internap Network Services Corporation (NASDAQ: INAP: 4.70, -0.25, -5.05%), a global provider of end-to-end Internet business solutions, announced today that Batanga, Inc., the leading next-generation Hispanic media company reaching US Hispanics, is using Internap’s Performance IP(TM: 88.65, -3.17, -3.45%) network to power Batanga.com, one of the most trafficked Web sites in the world offering Latino culture-oriented entertainment, and its ad network, HispanoClick.
Batanga Consolidates Online Operations
From Portada - June 9, 2008
Batanga has witnessed astronomical growth over the past year, having tripled its audience in this period alone.
While Batanga LIVE/Publishing will remain headquartered in NYC, the company will be bringing its content and technical operations down to its Miami offices from Greensboro, North Carolina.
Net Gain: Latinos Are Going Online More Than Ever
From Grokdotcom.com - March 31, 2008
Admen dream about Silvia Medina.
She’s part of a highly coveted demographic group, 18-34 year olds, that companies from Coca-Cola to Apple just can’t get enough of. Though her parents came from the Dominican Republic, she was born and grew up in the United States. She’s a fully bilingual, fully bicultural Latina, just about to finish her MBA. If you want to find her, you’ve got to go online.
Silvia has been on the internet since 1996, and uses it constantly for school, work, and at home. She communicates by e-mail, pays bills online, and prefers to shop at Amazon than go to the mall. Silvia catches up with friends on social networking sites such as Facebook and MySpace. She follows the news on AOL Latino and keeps up with chisme on Terra. When she misses an episode of a telenovela, she downloads it on Univision.com.
But her favorite spot in cyberspace is the Miami-based portal Batanga. Last year, the company received a shot with a $30 million dollar investment. It’s paid off, since that’s where Silvia spends about 80% of her online time.
Obama Targets Hispanic Voters on Batanga.com
From HispanicBusiness.com - November 15, 2007
Presidential hopeful Barack Obama is reaching out to young Hispanic voters via the popular Hispanic Web portal batanga.com.
Senator Obama is the first 2008 Presidential candidate to post a profile on MyBatanga, the social networking portion of the site. It’s part of a concerted effort by his campaign to win over Hispanics, who are increasingly being courted by candidates who recognize the power of the Hispanic vote.
Volkswagen Sand Soccer Jam comes to South Beach with Open Air Concert Featuring Ozomatli
From Hispanic PR Wire - October 26, 2007
Festivities kicked-off by amateur soccer tournament and celebrity soccer game to benefit the Miami Project to Cure Paralysis
Miami Beach, FL–Volkswagen’s Sand Soccer Jam will rock South Beach’s Lummus Park on Saturday, October 27th, opening with an amateur soccer tournament featuring top teams. A celebrity charity soccer game featuring Fernando Fiore, Guillermo Barros Schelotto, and Luis Carlos Perea among others will follow. The event will be capped off by a live performance by the Grammy-winning band Ozomatli.
Bud Light Presents the 6th Annual Batanga Live Mas Risas Comedy Series
From Hispanic PR Wire - October 2, 2007
New York, NY–October 2, 2007–Latinos, get ready for a comedy tradition and the funniest time of the year! Bud Light presents the hottest and largest Latino stand-up comedy series in New York City, the Batanga Mas Risas Comedy Series. This summer, the comedy series will showcase over 12 different Latino comedians at the top comedy venues in New York City, including Angelo Lozada, Mark Viera, Rich Ramirez, Sara Contreras, Mike Robles, Andrew Kennedy, Eric Nieves, Edgar Rivera, Rebecca Donohue, Gina Brillon, Herbie Quinonez and Angel Salazar.
