Press Releases
Thursday, August 21st, 2008
The New Position Will Formalize Batanga’s Ongoing Marketing Solutions Efforts
MIAMI, Florida – August 19, 2008 - Batanga, Inc., the leading next-generation Hispanic media company reaching U.S. Hispanics, announced today the creation of a new C-level position at Batanga, Inc. - Chief Revenue Officer (CRO). Phil Frank will be serving in this new role effective immediately, based out of the Batanga New York office and will have ultimate accountability of all revenue generating activities.
“As Batanga continues to grow and evolve, we realize that in order to continually improve the product we offer to advertisers, we had to formalize a leadership role to head up all our revenue generating efforts,” said Rafael Urbina, chairman and CEO of Batanga, Inc “More importantly, Phil will lead the sales team and further develop premier and exclusive offerings, in addition to overseeing advertising sales and revenue strategy. He brings vast experience to our team and we welcome him aboard.”
“I am thrilled to join this dynamic team of individuals and take on this new role with great enthusiasm. I have watched Batanga, Inc. grow throughout the last twelve months and am confident that we are strongly positioned to grow the industry as well as the company with innovative and highly effective solutions for our Clients.” said Phil Frank.
Mr. Frank was previously director at Billetts America and Vice President of Sales at BabyCenter, beforehand. He also worked at Time, Inc. and AOL. He holds a Bachelor of Business Administration degree from LeHigh University’s College of Business and Economics. As the new Batanga CRO, Mr. Frank will report to Rafael Urbina.
About Batanga, Inc.
Batanga, Inc. is the leading next-generation Hispanic media company reaching U.S. Hispanics. Batanga, Inc. publishes across several media vehicles, including Batanga.com, the flagship and top online destination for Hispanic consumers, Batanga Publishing and Batanga Live. Batanga.com, the source for Latin music and entertainment, boasts over 50,000 free user generated radio stations, a burgeoning social network and the largest inventory of streaming media in the Hispanic marketplace. In addition, it owns the largest ad network targeting Hispanics in the U.S., HispanoClick. Batanga, Inc. maintains offices in Miami and New York. Learn more at www.batanga.com.
Monday, April 28th, 2008
comScore Reports Batanga and HispanoClick at a Combined Unduplicated 10.8 million Unique Visitors in March 2008.
Batanga is the Leading Exclusively Hispanic Targeted Website for the Last Five Months*.
Batanga, Inc., the leading media and entertainment company reaching Hispanics, announced today that they reached 10.8 million U.S. unique visitors according to comScore Media Metrix, March 2008. The total audience measured includes the company’s flagship website, Batanga, and the newly acquired HispanoClick ad network.
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Tuesday, February 12th, 2008
Set the mood with Batanga’s Romantico station, one of 16 free mood playlists
Batanga’s free RadioByMood application is perfect for the hopeless romantic, the jilted lover, or the secret admirer. Just in time for Valentine’s Day, RadiobyMood offers 16 commercial-free playlists where visitors can listen to songs that match their mood. Enjoy mood stations ranging from Romantico and Caliente to Guilty and Betrayed.
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Thursday, January 31st, 2008
The HispanoClick Ad Network Acquisition Rounds out Batanga’s Broad Suite of Advertiser Marketing Solutions
Batanga, the leading online media and entertainment company reaching Latinos, announced today its acquisition of HispanoClick. HispanoClick is the premier online Hispanic advertising network, reaching over 5.6 million US unique users per month according to a Batanga proprietary comScore report. The acquisition of the successful ad network demonstrates Batanga’s commitment to providing a broad suite of product offerings to fulfill their advertiser’s online marketing goals.
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Tuesday, January 22nd, 2008
comScore shows Batanga with more than 3.8 million U.S. unique visitors in December
Batanga Audience Study has found source of continued growth – a diverse and well-balanced audience
Batanga, the leading media and entertainment company reaching Latinos, announced today that according to the comScore Media Metrix, they have surpassed 3.8 million unique users per month as of December 2007. comScore products and services are utilized by many of the world’s leading corporations to better understand, leverage and profit from the Web. Additionally, Batanga’s proprietary study on the demographics of Batangueros demonstrates that the Batanga audience is deeper and broader than any other Latino focused website competitor.
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Thursday, December 20th, 2007
With more than 3.4 million U.S. unique visitors in November, Batanga.com outpaced other leading Latin content sites Univision and Yahoo!
Batanga.com is Hitwise Top 10 Award winner
Batanga, the leading media and entertainment company reaching Latinos announced today that according to the comScore media metrix, they have surpassed 3.4 million unique users per month as of November 2007. The often referenced comScore products and services are utilized by many of the world’s leading corporations to better understand, leverage and profit from the rapidly evolving worldwide Web.
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Monday, August 13th, 2007
New investor Tudor Ventures leads a $30M Series C Round of Financing, in which existing investors lead by H.I.G. Ventures also Participate
Batanga, the leading media and entertainment company reaching New Generation Latinos based in Miami, Florida, announced today it has raised $30 million Series C financing. Tudor Ventures led the round and existing investor H.I.G. Ventures also participated. The funds will be used for the expansion of Batanga’s marketing efforts and the development of social media products and online content catering to the bicultural Latino consumer.
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